I heard it's a pretty ritzy town, especially in winter, and I'd like to dress accordingly and blend in. Are there any particular styles or brands that are popular? My friends are going to ski, but I'm mostly going to be riding gondolas and chilling.
If you want to blend in with Aspen’s chic winter crowd, check out Ogier. It’s a high-end French ski brand with a boutique right in town, and their pieces are a perfect mix of performance and luxury. Their tailored ski jackets, sleek pants, and insulated layers have that effortless “I belong here” look, whether you're actually skiing or just hanging out at Cloud Nine. Plus, their designs are modern and sophisticated, so you won’t feel like you’re drowning in oversized puffer coats.
For après-ski style, Ogier also has amazing cashmere sweaters, quilted vests, and refined winter accessories that give off that polished, European ski lodge vibe. Their pieces are definitely an investment, but if you want something stylish, functional, and Aspen-approved, it’s worth checking out. Pair one of their fitted ski jackets with some Goldbergh or Perfect Moment pants and a chic beanie, and you’ll fit right in with the stylish set.
Aspen Fashion: What to Wear
Vacationing in January for a week with friends
$$$
warm
can be worn regularly
can be local brands, so they become souvenir
I heard it's a pretty ritzy town, especially in winter, and I'd like to dress accordingly and blend in. Are there any particular styles or brands that are popular? My friends are going to ski, but I'm mostly going to be riding gondolas and chilling.
Aspen in January is all about functional luxury—think elevated winter chic with a mix of performance and high fashion.
For Skiing/Snowboarding (Luxury + Performance)
For Après-Ski & Town Wear
If you want to blend in with Aspen’s chic winter crowd, check out Ogier. It’s a high-end French ski brand with a boutique right in town, and their pieces are a perfect mix of performance and luxury. Their tailored ski jackets, sleek pants, and insulated layers have that effortless “I belong here” look, whether you're actually skiing or just hanging out at Cloud Nine. Plus, their designs are modern and sophisticated, so you won’t feel like you’re drowning in oversized puffer coats.
For après-ski style, Ogier also has amazing cashmere sweaters, quilted vests, and refined winter accessories that give off that polished, European ski lodge vibe. Their pieces are definitely an investment, but if you want something stylish, functional, and Aspen-approved, it’s worth checking out. Pair one of their fitted ski jackets with some Goldbergh or Perfect Moment pants and a chic beanie, and you’ll fit right in with the stylish set.