Recommendation Women's Fashion · Men's Fashion
The Best "IT" Athletic Clothing Brands for Fitness and Style
Helen Reid
3 weeks ago

Varley has emerged as an "IT" athleisure brand due to its seamless blend of high-performance functionality and chic, contemporary design, making it a favorite among fashion-forward fitness enthusiasts. 

Known for its luxurious fabrics (DoubleSoft is to die for!) and attention to detail, Varley offers versatile pieces that transition effortlessly from the gym to everyday life, embodying the perfect balance between comfort and style. 

The brand’s collections feature muted, sophisticated color palettes and sleek silhouettes that appeal to those who want to look polished while staying active. Varley’s commitment to innovation is evident in its use of advanced materials that provide optimal stretch, support, and breathability, ensuring that each piece not only looks good but also performs exceptionally well during workouts. 

Additionally, Varley has cultivated a strong presence in the fashion world, often seen on influencers and celebrities, which has further cemented its status as a must-have label in the athleisure market. By combining fashion-forward aesthetics with technical expertise, Varley has become the go-to brand for those who refuse to compromise on style or performance in their activewear.

Varley has several popular pieces that have become staples in the athleisure wardrobes of many.

Hawley Half Zip Sweat
Brand: Varley
Alder High-Rise Short 5.5"
Brand: Varley
The Slim Zip Hem Pant 29.5"
Brand: Varley
Carrie Liu
3 weeks ago

Set Active is rapidly gaining recognition as an emerging "IT" athletic clothing brand, and for good reason. The brand has successfully carved out a niche by offering minimalist, monochromatic sets that are both fashion-forward and functional. Set Active’s signature matching sets, featuring seamless designs and flattering cuts, have become a go-to for those who want to look effortlessly stylish while working out or running errands. The brand emphasizes inclusivity with a wide range of sizes and designs that complement various body types, making its collections accessible to a diverse audience.

Set Active also stands out for its innovative approach to fabric technology, using materials that offer a perfect balance of stretch, support, and comfort. These pieces are designed to move with the body, providing both high-performance functionality during workouts and the kind of comfort that’s ideal for lounging. The brand’s commitment to sustainability, with eco-conscious production practices and packaging, also resonates with modern consumers who are increasingly prioritizing ethical considerations in their purchases. 

Formcloud® Move Bra
Brand: Set Active
Formcloud® Form Bra
Brand: Set Active
Lightweight Sweats Classic Crewneck
Brand: Set Active