When you mention Aesop to someone, he or she may not know the brand. Fair enough, but when you show the Aesop bottle – the signature brown bottle with uniform labels that remind you of an old apothecary -, you will get the enthusiastic nod of familiarity.
Aesop’s products have been staples on Instagram, Pinterest, and other social media. When you scroll down your feed long enough, you’re bound to see a serene photo of a glamorous marble sink with some Aesop products next to it.
Many restaurants and hotels partner with Aesop and offer its products as amenities in bathrooms and guest rooms. Aesop must be doing something right because everyone I know who has tried its products swear by them. This Australian brand which has been around since 1987 now has a cult-like following with avid repeat users.
Yes, this hand soap is not cheap – retailed at $39, and its matching hand balm costs a whopping $98. I agree, they’re pricey. But I believe spending $39 for a bottle of hand soap is a justifiable way to pamper your hands or your guests, placed at powder bathrooms.
Unlike some luxury hand soaps from many perfume brands like Jo Malone, Le Labo, or Diptyque, Aesop’s hand soaps are quite large. Each Resurrection Hand Soap comes in a 16.9 fl oz bottle (500ml), which is much larger than most hand soaps. In fact, it’s much larger than hand soaps from conventional soap brands like Method or Mrs. Meyer’s.
And because it lathers really well, you only need to use one pump. I was able to get my hands thoroughly cleansed with one pump.
Aesop has been building its brand awareness for many years now, and every decision it has made has been a result of Aesop’s attempt to increase brand awareness. The alternating black and white lines make it easier for you to read the labels. And every store location boasts a different interior design, usually paying homage to the city’s distinctive culture and character. See? Everything is carefully thought-out at Aesop!
This is a store in Dallas, TX.
Another huge driving factor that attracts so many customers is probably the irresistible fragrance. The soap has a very distinctive and unique scent that is loved by a wide range of people, both men, and women. I detect mostly orange with a subtle hint of rosemary. The scent is definitely on the woodier side and feels grounded. According to Aesop, the soap contains mandarin rind, rosemary leaf, and cedar atlas as key ingredients. And it delivers citrus, woody, and herbaceous aroma. Although I’m a huge fan of Jo Malone hand soaps, I have been always hesitant to place them in my powder bathroom because their scents are rather strong. They are perfumed soaps, after all. If you’re looking for a hand soap that appeals to all of your guests – men and women – that also comes in a chic, stylish container, Aesop will not disappoint. I think this neutral scent is the reason why so many restaurants, hotels, and other hospitality businesses choose Aesop products because they don’t shower you with strong scents.
Once you purchase the 16.9 fl oz bottle, you can buy 16.9 fl oz refills to reduce environmental impact. The black plastic pump is well made and functions bottle after bottle. The refill bottle is a dollar cheaper than the regular ($38).
I personally see the appeal in Aesop’s Resurrection Hand Soap. It’s a household staple, pretty to look at, and a great way to offer your hospitality to guests. What are your thoughts?
When you mention Aesop to someone, he or she may not know the brand. Fair enough, but when you show the Aesop bottle – the signature brown bottle with uniform labels that remind you of an old apothecary -, you will get the enthusiastic nod of familiarity.
Aesop’s products have been staples on Instagram, Pinterest, and other social media. When you scroll down your feed long enough, you’re bound to see a serene photo of a glamorous marble sink with some Aesop products next to it.
Many restaurants and hotels partner with Aesop and offer its products as amenities in bathrooms and guest rooms. Aesop must be doing something right because everyone I know who has tried its products swear by them. This Australian brand which has been around since 1987 now has a cult-like following with avid repeat users.
Yes, this hand soap is not cheap – retailed at $39, and its matching hand balm costs a whopping $98. I agree, they’re pricey. But I believe spending $39 for a bottle of hand soap is a justifiable way to pamper your hands or your guests, placed at powder bathrooms.
Unlike some luxury hand soaps from many perfume brands like Jo Malone, Le Labo, or Diptyque, Aesop’s hand soaps are quite large. Each Resurrection Hand Soap comes in a 16.9 fl oz bottle (500ml), which is much larger than most hand soaps. In fact, it’s much larger than hand soaps from conventional soap brands like Method or Mrs. Meyer’s.
And because it lathers really well, you only need to use one pump. I was able to get my hands thoroughly cleansed with one pump.
Aesop has been building its brand awareness for many years now, and every decision it has made has been a result of Aesop’s attempt to increase brand awareness. The alternating black and white lines make it easier for you to read the labels. And every store location boasts a different interior design, usually paying homage to the city’s distinctive culture and character. See? Everything is carefully thought-out at Aesop!
This is a store in Dallas, TX.
Another huge driving factor that attracts so many customers is probably the irresistible fragrance. The soap has a very distinctive and unique scent that is loved by a wide range of people, both men, and women. I detect mostly orange with a subtle hint of rosemary. The scent is definitely on the woodier side and feels grounded. According to Aesop, the soap contains mandarin rind, rosemary leaf, and cedar atlas as key ingredients. And it delivers citrus, woody, and herbaceous aroma. Although I’m a huge fan of Jo Malone hand soaps, I have been always hesitant to place them in my powder bathroom because their scents are rather strong. They are perfumed soaps, after all. If you’re looking for a hand soap that appeals to all of your guests – men and women – that also comes in a chic, stylish container, Aesop will not disappoint. I think this neutral scent is the reason why so many restaurants, hotels, and other hospitality businesses choose Aesop products because they don’t shower you with strong scents.
Once you purchase the 16.9 fl oz bottle, you can buy 16.9 fl oz refills to reduce environmental impact. The black plastic pump is well made and functions bottle after bottle. The refill bottle is a dollar cheaper than the regular ($38).
I personally see the appeal in Aesop’s Resurrection Hand Soap. It’s a household staple, pretty to look at, and a great way to offer your hospitality to guests. What are your thoughts?