Chapter 1 is a popular lifestyle and fashion concept store located in Hannam-dong, Seoul, South Korea. It is known for its curated selection of high-end furniture, lifestyle products, and unique home decor items.
The showroom was located inside the Gourmet 494 Hannam, a premium food hall complex that offers a high-end dining and shopping experience, featuring a variety of gourmet food options and specialty products.
Chapter 1 strives to be a one-stop destination for all things home - furniture, interior lighting, decorative accessories, and home fragrance.
The furniture pieces at Chapter 1 Hannam are carefully curated to ensure a cohesive and stylish collection. Each item is chosen for its design, craftsmanship, and functionality.
Clean lines, neutral colors, and high-quality materials are common, creating a sophisticated and contemporary look.
Chapter 1 also prides itself on sourcing limited-edition pieces. It offers unique and exclusive furniture pieces that are not commonly found in other stores. This includes limited-edition items and pieces from emerging designers.
The store often features both local and international designers, creating a diverse and trendy shopping experience. From renowned and classic brands like Cassina to independent Korean pottery artists and Japanese incense manufacturers, Chapter 1 introduces diverse home furnishing products.
The aesthetic of Chapter 1 is modern and minimalist, with a focus on quality and design. It has become a go-to destination for those seeking the latest in fashion and lifestyle trends in Seoul.
The Chapter 1 showroom showcases various tableware including dinnerware, flatware, and drinkware. You can find anything from pristine white dinnerware with a French flair to traditional Korean tea cups.
Take a look at some of the unique decorative objects Chapter 1 carries.
The modern and minimalist aesthetic these decorative objects embody creates an inviting and visually pleasing environment.
As a concept store, Chapter 1 goes beyond traditional retail by offering a cohesive shopping experience that integrates fashion, lifestyle, and home decor, allowing customers to explore and discover new trends and products in one place.
The store in Hannam has closed since April, but it's reopened its store in a different location. The new store is now called Chapter 1 Edit in Jamwon-dong, but the store's offering and brand identity remain more or less the same.
Chapter 1 is a popular lifestyle and fashion concept store located in Hannam-dong, Seoul, South Korea. It is known for its curated selection of high-end furniture, lifestyle products, and unique home decor items.
The showroom was located inside the Gourmet 494 Hannam, a premium food hall complex that offers a high-end dining and shopping experience, featuring a variety of gourmet food options and specialty products.
Chapter 1 strives to be a one-stop destination for all things home - furniture, interior lighting, decorative accessories, and home fragrance.
The furniture pieces at Chapter 1 Hannam are carefully curated to ensure a cohesive and stylish collection. Each item is chosen for its design, craftsmanship, and functionality.
Clean lines, neutral colors, and high-quality materials are common, creating a sophisticated and contemporary look.
Chapter 1 also prides itself on sourcing limited-edition pieces. It offers unique and exclusive furniture pieces that are not commonly found in other stores. This includes limited-edition items and pieces from emerging designers.
The store often features both local and international designers, creating a diverse and trendy shopping experience. From renowned and classic brands like Cassina to independent Korean pottery artists and Japanese incense manufacturers, Chapter 1 introduces diverse home furnishing products.
The aesthetic of Chapter 1 is modern and minimalist, with a focus on quality and design. It has become a go-to destination for those seeking the latest in fashion and lifestyle trends in Seoul.
The Chapter 1 showroom showcases various tableware including dinnerware, flatware, and drinkware. You can find anything from pristine white dinnerware with a French flair to traditional Korean tea cups.
Take a look at some of the unique decorative objects Chapter 1 carries.
The modern and minimalist aesthetic these decorative objects embody creates an inviting and visually pleasing environment.
As a concept store, Chapter 1 goes beyond traditional retail by offering a cohesive shopping experience that integrates fashion, lifestyle, and home decor, allowing customers to explore and discover new trends and products in one place.
The store in Hannam has closed since April, but it's reopened its store in a different location. The new store is now called Chapter 1 Edit in Jamwon-dong, but the store's offering and brand identity remain more or less the same.