Sulwhasoo's upping its game to be the top dog among prestigious Korean beauty brands. The K-beauty market is quite saturated, and you need a little more than good ingredients and noticeable effectiveness to win the smart and picky consumers today.
Does this jar remind you of anything? This prestigious and luxurious face cream comes in the most beautiful containers I've seen. The packaging is inspired by the Korean moon jar, a type of traditional Korean white porcelain which is known for its simplistic shape and milky, cream color that resembles the moon.
The moon jar is not only beautiful, but it also symbolizes the vitality and the renewal of the full moon. The packaging captures such spirit while paying homage to Korean culture.
Sulwhasoo is known for utilizing and reaping the benefits of ginseng, an herb that is rich in antioxidants and is commonly used in Chinese and Korean medicines and cuisines.
Sulwhasoo formulated the Ginseng Berry SR™ from ginseng berry, the precious fruit of ginseng that is harvested for only 1 day after 1000 days of cultivation.
The proprietary blend is rich in powerful anti-aging properties, and the cream feels so rich and luxurious. It goes on smoothly and creates a protective barrier without making my skin feel greasy or oily. I am prone to breakouts, and this cream hasn't made me break out.
Sulwhasoo claims that only 1g of Ginseng Berry SR™ is extracted from every 600,000g of the fruit, and you can see that Sulwhasoo went for perfection this time. Because it is richer and focuses on anti-aging, it targets more mature consumers; however, if you have dry skin and live in colder states, you will benefit from it.
You can purchase refills separately. The moon jar-inspired packaging is just too beautiful to be recycled yet!
Currently, in the US market, the Ultimate S line is available in the cream and eye cream. Applying the Ultimate S cream feels like a sacred ritual, and I am amazed at how smooth it is.
Sulwhasoo's upping its game to be the top dog among prestigious Korean beauty brands. The K-beauty market is quite saturated, and you need a little more than good ingredients and noticeable effectiveness to win the smart and picky consumers today.
Does this jar remind you of anything? This prestigious and luxurious face cream comes in the most beautiful containers I've seen. The packaging is inspired by the Korean moon jar, a type of traditional Korean white porcelain which is known for its simplistic shape and milky, cream color that resembles the moon.
The moon jar is not only beautiful, but it also symbolizes the vitality and the renewal of the full moon. The packaging captures such spirit while paying homage to Korean culture.
Sulwhasoo is known for utilizing and reaping the benefits of ginseng, an herb that is rich in antioxidants and is commonly used in Chinese and Korean medicines and cuisines.
Sulwhasoo formulated the Ginseng Berry SR™ from ginseng berry, the precious fruit of ginseng that is harvested for only 1 day after 1000 days of cultivation.
The proprietary blend is rich in powerful anti-aging properties, and the cream feels so rich and luxurious. It goes on smoothly and creates a protective barrier without making my skin feel greasy or oily. I am prone to breakouts, and this cream hasn't made me break out.
Sulwhasoo claims that only 1g of Ginseng Berry SR™ is extracted from every 600,000g of the fruit, and you can see that Sulwhasoo went for perfection this time. Because it is richer and focuses on anti-aging, it targets more mature consumers; however, if you have dry skin and live in colder states, you will benefit from it.
You can purchase refills separately. The moon jar-inspired packaging is just too beautiful to be recycled yet!
Currently, in the US market, the Ultimate S line is available in the cream and eye cream. Applying the Ultimate S cream feels like a sacred ritual, and I am amazed at how smooth it is.